NBC's PR Machine Has Turned Green
Nov 07, 2007 | Ethan Morris

Last time it was CNN with its Planet in Peril special, a series of reports featuring such stunning revelations as our forests are being cut down and the planet is getting warmer.
Now along comes NBC Universal with Green Week, seven days dedicated to raising awareness about global warming and to encouraging Americans to lead "greener" lives. Among the highlights: the Today Show gang has been bringing us reports from around the planet, and specially green-themed episodes of shows like Days of Our Lives, ER and The Biggest Loser have aired this week.
The network's accompanying website features tips on how to be a good green citizen, messages from NBC stars about saving the planet by using push lawn mowers, and a well-placed ad for Ford's hybrid SUV.
Well this is just what I need. An entire week of TV stars telling me to recycle, drive less, switch to fluorescent bulbs, and blah, blah, blah.
First of all, these are all things we've known we should do for the better part of the last decade.
Second of all, a lot of people are already doing these things. If you live in Seattle, for example, recycling is mandatory. It's the law.
Third of all, I seriously doubt that the biggest stars on NBC's hit shows do all these things. Does Goran Visnjic ride his bike to work? Does Patricia Arquette use her own canvass bag at the grocery store? Does Mariska Hargitay really carry a mug around all day so she won't have to use a paper cup at Starbucks?
I don't know. Maybe they all do. But I doubt it.
* Interesting note: One tip recommends using more natural light to save energy. Notice they don't advise saving energy by watching less television.
Look, I'm not against being environmentally-minded. And I'm certainly not a global warming naysayer. I just don't need NBC and General Electric advising me how to be a good eco-citizen.
GE is the company blamed for dumping more than a million tons of cancer causing PCBs into the Hudson River. GE is the company accused of intentionally leaking radioactive material from the Hanford Nuclear Reservation in Washington state. GE is, according to some sources, one of the top air polluters in the country.
And then there's the simple question of how much energy NBC is wasting just to bring us "Green Week." For instance, to kick-off Green Week during the Sunday Night Football game, NBC featured reports from Matt Lauer at the Arctic Circle, Al Roker at the equator, and Ann Curry in Antarctica. One article I easily found calculated that NBC must have produced at least 24.9 tons of carbon dioxide to jet those folks around the globe.
Considering the average person produces 7.5 tons in a year, that's a pretty big carbon footprint in the muck of global warming. Try not to leave any tracks on my carpet, please.
The ugly truth is, it's hip to be green right now. Network execs are simply trying to ride the wave. Even if they have to erase the ozone a little bit to do it.
Ethan Morris: "Not always right, but never in doubt." Go ahead and write me.


